Featured Article article listing  »

Family-friendly outsourcing environment ideal for Filipinos

Posted on May 31, 2017

In the outsourcing industry in the Philippines, Australian companies employ around 30,000 employees and generates around $2 billion in output.

Two Australian entrepreneurs – Inwood and Ernst emphasized that one of the keys to success in doing business in the Philippines is creating a family atmosphere at their outsourcing and information processing businesses.


A Sydney-based knowledge processing firm, CoreData Research has established its operational hub in the Philippines in the early 2000s. Currently, the CoreData hub has more than 70 employees in Manila.

Inwood emphasizes that CoreData is a knowledge processing firm rather than a traditional business process outsourcing (BPO) operation.

CoreData employs coders, designer, statisticians, and research analysts to do qualitative and quantitative researches. As an action to retain employees, CoreData provides healthcare including vaccinations for staff families, financial literacy training, and an education program after three years of employment.

CoreData applies the ‘loco parentis’ or the term which refers to the legal responsibility of a person or organization to take on some of the functions and responsibilities of a parent.

Inwood says that two Filipino employees have been employed to his British office while one is scheduled to move to the US.


Cloudstaff was established in the Philippines in 2010 when Ernst realized that running a software quality assurance testing out of China is too difficult. Currently, Cloudstaff Philippines has six offices across three cities in the country and has employed around 1000 employees. Every office is referred to as “virtual BPO”.

“With our virtual BPO it doesn’t matter where you hub the content. We can spread work around where our people are,” Ernst stated.

Cloudstaff operates with the corporate mantra of becoming the “Number One Workplace in the Philippines”. Ernst supports various sports and entertainment clubs, free lunches, two internal radio stations, and a whopping $150,000 Christmas party inspired on a rock festival.

Five out of the first seven employees of Cloudstaff are still in the company.


In an era when wage costs are rising and some BPO businesses employ thousands of staff, retention is one of the biggest challenges of an outsourcing company.

Building an environment that is family-oriented and operating as a part of a family is the key to retaining Filipinos because Filipinos will stay for the team.


Family first approach works when setting up business in the Philippines,