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Another Reason to have a Website (or at Least a Domain Name)

Posted on November 24, 2014

If you are in business and don’t have a website, you are leaving money on the table – or putting it into your competitors’ pockets.  Even if you have the foot traffic to your brick-and-mortar store or “Main Street” office, most people look for businesses on computers, mobile phones and tablets.  Social Media sites offer some online visibility, but people today, interested in what you are offering, will almost certainly want to see a website.

However, for those businesses that rely on email as an advertising medium, publishing e-blasts, newsletters or other information to a list of subscribers, there is an even more compelling reason to have a website – or at least email associated with a company domain name.

If you are using an email service provider (Constant Contact, Vertical Response, Mail Chimp, etc.) with a “from” email address from a free email provider (AOL, Yahoo, Hotmail, Gmail, Comcast, etc.) you may find your email rejected and recorded as a bounce.

Recent changes in the authentication policy are impacting people, who send bulk email from certain “free” accounts. The policy change was made to combat spam and “spoofing” attacks. A side effect has been people who use email providers (Constant Contact, Mail Chimp, Vertical Response, etc.) and use their AOL, Yahoo or other free email addresses in the “from” field might find that their email is not delivered.

All email service providers are strongly advising their users to choose a “from” address that is linked to a domain name that the member controls, e.g. [email protected]’ However, having email associated with a domain name is a good idea for other reasons. Besides avoiding deliverability issues, it lends credibility to your email, showing that it is coming from a reputable company, and raising the chances that it will be opened.

Once again, having a website is extremely important if you are in business. However, if you are not ready to publish a website, you should at least obtain a domain name and sign up for an email account through that domain.