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Tips for Graphic Designers: What Makes a Great Logo?

Posted on September 15, 2014

One of the graphic designers‘ fears is to fail in making a great logo, simply because, logos tell so much about a company. They symbolize everything about the business, from the brand to products.

Thus, when coming up with logo designs, it has to successfully convey the intended message to the target audience.

But, what makes a great logo? It’s simple. Here are the four principles you should take note of:

Make sure your design is appropriate for its purpose. If you’re creating a logo for a food company, using the right colors would be your best bet in winning the audience’s attention and craving for food.

Moreover, being able to convey the appropriate message to the target audience through your logo can give your client a competitive edge. When you’ve created an effective design, people will surely identify with the products and the business as a whole.

One important question you should also ask is: will my logo still be effective 20 or 30 years from now?  If you answered no, you should think twice about retaining your old design.

Your logo design has to be timeless. Take note that the company’s brand identity lies on your design. So as trends come and go, never follow the crowd. Stand out and give the best graphic design services to your clients.

In fact, timeless colors such as red and blue can be one of your best choices in coming up with your lasting creations.

Aside from being timeless, your design has to be memorable. To create a noteworthy logo, simplicity is the key. A good technique that produces simple but effective results is “minimalism”. A minimalist design makes it easier for your viewers to recall your logo. Remember, less is more.

Also, things become memorable to people when they appeal to their emotions. So if you’re asked to design a logo for an orphanage, your choice of colors, text or images should invoke empathy and love for children.

Lastly, make your logo versatile. Make sure that it functions across different media and applications. Hence, it should be designed in a vector format. This way, it can be scaled to any size, and can work in any format (vertical or horizontal).

Whether you follow these tips or not, always remember that creating the best logo takes a lot of will and wisdom. But, that’s the challenge there. As long as you work hard, you’ll not only produce the best logos, but also be the most effective graphic designer every company wishes for.