Posted by Blog Administrator on June 4, 2010
Just like business process outsourcing, website management outsourcing (WMO) is a contracting management of the whole online community and website to a third-party service provider. However, the difference would be that WMO caters more to medium-sized enterprises having no particular internal web team. Due to the increasing complexity of today’s online business world, having workers skilled in marketing, developing, hosting, designing, project managing and editing are highly needed on top of an internal project team so as to create a successful online setting.
WMO companies work on behalf of the client’s web organization composing of the hosting company, content editors, SEO specialists, designers, internal marketing team and the development partners in guaranteeing the success of their online setting in par with their commercial objectives. As a subcategory in BPO, these specific services have the same advantages as BPO providers, however, only the target groups differ from obtaining such services. In addition, WMO is an ongoing project rather than the basic “per-project” services offered by BPO companies. This way, it implements fresh methods and technologies to create a more effective website.
It is delightful to know that such companies exist in supporting the creation of such interactive designs and the development of billions of websites we currently see everyday. Though this is supposed to be a “minor” task, it is being outsourced for the sake that the main companies would be able to focus more on the key developments of their services; thereby, increasing the efficacy of the product/services without worrying much of how your website should look like as a means of a marketing strategy.