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Now, there are also other aspects of information technology that requires expertise in order to be applied. Though these are skills or activities not commonly practiced by the public, they are some of the most essential contribution and application of information technology. These are activities that are vital to the creation and improvement of websites and are commonly outsourced for better delivery and maintenance.

  1. Computer Programming - This is usually done through a computer software. A programmer gives instructions to a computer using computer languages, like Javascript, to develop a software that has all the necessary functions like accounting management system. It usually requires input and gives the users outputs. Programmers or coders then run their program to make sure that it is operating efficiently. If errors or bugs occur, they debug it by rearranging their code lines or changing some parts of it. Without the computer programmers, software technologies may not cater all the important and practical functions that the users need. And this may result to poor.

  2. Multimedia - Cartoon animations are fun to watch. They are so popular today and are anticipated by a younger, more interactive Net using population. Multimedia is not only used in televisions but also in web development to attract more viewers/visitors and to make websites presentable. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms. This is usually created, recorded, played, displayed, or sometimes accessed, in a computerized or electronic device.

    In terms of IT, multimedia is usually the animations and flash presentations we see in the websites we visit in the internet. Flash animations are usually seen in the introduction of gaming websites, anime websites, video streaming websites, and group web sites. These are usually stored in a CD or DVD because these files are heavy and can be played in your computer or in an audio or video player.

  3. Web Development - In the world of IT, web sites are the best advertising medium. Companies hire web designers and developers to create web sites for their companies to popularize them and to attract customers. Through web sites, they can advertise their products or services offered and provide the customers with information about their company.

    For larger businesses and organizations, web development teams consist of hundreds of web developers. Smaller organizations may only require a single permanent or contracting webmaster, or secondary assignment to related job positions such as a graphic designer and/or Information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department.

  4. Search Engine Optimization (SEO) - This builds the company's website popularity by ranking for keyword phrases and building high quality links. For organizations or companies to be competitive, their websites must be in the top of the search results. If this happens, companies would gain more customers. Logically, the more the customers, the better is their company standing because this would lead to greater traffic, a more reputable internet designation and ultimately, added buyers and profits.

    The written information found in a site should be unique, factual and realistic in order to be indexed well by search engine crawlers. It should also contain the correct keywords, which are strategically used, located and repeated. Content writers should not plagiarize others' works because this may weaken their website’s credibility. Now, the key to quality content is that the writer must be able answer all the possible questions of the researchers. Because this is how they will be able to gain their trust and convince them to avail of their products and services.

    Links make the World Wide Web go round. Link Building is an important part of SEO. Basically, the link builder must have knowledge in HTML coding. This links must be related with the content of the web site. Links are important because they are our transportation instrument to gain loads of information from one site to another.