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Call Center Outsourcing Campaign

Richard Blank
Wednesday, October 7, 2009

North American companies that outsource jobs to Central America are using a form of near-shore call center outsourcing, which involve the contracting of the operations and responsibilities of a specific inbound or outbound business function to an established third-party BPO call center service provider.

Costa Rica offers bilingual (English-Spanish) call center agents for a salary that is 40-80% less than a North American company would pay locally. By investing in a call center outsourcing campaign, a North American company will see immediate results to their bottom line in a more competitive global marketplace.

Traditionally, BPO call center outsourcing campaigns are undertaken by firms where the majority of the daily bilingual outbound telemarketing duties are outsourced and the company is, in essence, becoming a marketing organization.

Costa Rica‚?ôs Call Center works closely with all clients to ensure that the call center outsourcing campaign is an extension of their home office and can function quickly and seamlessly. In addition, the call center outsourcing campaign is also used by service oriented businesses that outsource their bilingual customer care to Costa Rican call center agents for a fraction of the cost and a higher level of interpersonal professionalism. BPO call center outsourcing campaigns are often separated into two categories: back office call center outsourcing support, which consists of internal business functions such as billing or purchasing. The second category represents front office call center outsourcing, which includes bilingual customer-related services such as direct marketing or computer technical support.

A call center outsourcing campaign that is contracted outside a companyís own country is sometimes called offshore outsourcing to such as countries like India or the Philippines.

BPO call center outsourcing campaigns that are contracted to a companyís neighboring country is sometimes called near shore outsourcing because of the close proximity of Costa Rica to the United States.

Call center outsourcing campaigns are a major part of the BPO bilingual outsourcing industry. Costa Rica‚?ôs Call Center is dependent on information technology to make a call center outsourcing campaign successful.

Knowledge process outsourcing, surveys and focus group studies are some of the subsets of business process outsourcing that is becoming high in demand for the emerging Latino market in the United States. India, Eastern Europe, Philippines, Morocco, Egypt and South Africa have emerged to take a share of the call center outsourcing campaign market. Yet, these countries do not have the language base to comply with the growing Latino demographics in the United States, Central and South America. China is also trying to grow from a very small base in call center outsourcing campaigns and will become a powerhouse with the growing Asian market. However, while the BPO call center outsourcing campaign industry is expected to continue to grow in India, its market share that once dominated the offshore piece is expected to decline in the next decade.

Call center outsourcing campaigns continue to be a popular political issue in the United States. Arguments are made defending the outsourcingís consequences for the declining domestic U.S. workforce. Many business owners have supported companies that decided to outsource to Costa Rica which is reflected in a steady 25% industry growth. Business owners‚?ô strong opinions and perspectives revolve around the costs associated with transferring control of the labor process to an outsourced external entity in another country to save on business costs and to take advantage of highly trained bilingual call center agents ready to work. North American business owners believe that outsourcing jobs overseas help small business from failing by saving a substantial amount of money possibly in the form of decreased taxes, low Costa Rican salaries and total benefit packages.

Your company‚?ôs call center outsourcing campaign with Costa Rica‚?ôs Call Center for the purpose of cost savings have a positive influence on the real productivity of a company. Rather than investing in local talent, additional office space, high wages and human resource expenses, companies gain real productivity by hiring fewer and more versatile people locally and outsourcing call center campaigns of more challenging customer service or sales work to bilingual Costa Rican call center facilities offshore. Companies can immediately see the benefits and increased productivity through outsourcing simply because they are able to hire double the number of bilingual employees.

Costa Rica‚?ôs Call Center has a proven track record of increasing the real productivity of a company due to the result of more productive internet tools or computer reporting methods of operating that make it possible for a worker to do more work overseas. Call center outsourcing campaigns productivity gains are the result of shifting work to lower paid bilingual call center agents.

In todayís highly competitive outsourcing market, a closer proximity to the United States , Central Time Zone and English-Spanish language capability as an added value are now considered almost basic requirements when making a decision on what call center to use for your important project. Leaving this to chance is not even an option anymore. Many of the offshore call center agents are bilingual in their native Middle Eastern or Asian language which is difficult to the North American ear. Whereas Spanish is more useful and practical as a second language for potential untapped markets throughout the North, Central and South American populations as well as those countries where Spanish is either a primary or secondary language.

We encourage you to visit one of our call centers on your next personal vacation or business trip to Central Americaís paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb a volcano or just relax in natural hot springs. Come and see for yourself why call center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry.

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