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by staff writers From: news.com.au
April, 19 2010
* Ad shows how easy it is to send pics
* Man takes photo up own shirt
* Microsoft apologises, re-edits ad
MICROSOFT takes sexting seriously.
Perhaps too seriously.
A recent ad for its newly launched Kin phone features a 20-something nightclubber taking a photo up his own shirt and sending it to a friend, who smiles at the message.
But within days of its release, Microsoft had re-edited the ad based on concerns from not-for-profit "media-sanity" organisation Common Sense Media about its "inappropriate content".
Microsoft's Safer Online team then posted this apology on Common Sense Media's Twitter feed: "Microsoft has deleted the inappropriate portion of the Kin video. We take sexting very seriously, & are sorry it happened."
Microsoft said the moment in the video - which Consumer Electronics Blog called "downright creepy" - "did not come across in the spirit with which it was intended.”
In the edited version, the clip of the man taking the photo is cut and the man is seen sending a different picture to his friend.
The case has echoes of last year's infamous "worst ad ever" controversy for Microsoft, in which it was forced to pull a video promo for Internet Explorer 8 which featured a woman vomiting after accessing her husband's browsing history.
http://www.news.com.au/technology/microsoft-pulls-kin-sexting-ad/story-e6frfro0-1225855491211
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