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Written by Melvin G. Calimag
Manila Bulletin
June 18, 2008
The IT prowess of the Philippines, considered as one of the world’s top outsourcing destinations,
will be put to the test as a group of Filipino software development companies represent the country
in the world’s largest outsourcing conference after holding a series of roadshows across the US.
The Philippine Software Industry Association (PSIA), the trade group composed of local software development
firms, said in a statement that it will participate in the upcoming World BPO Forum in New Jersey in the United States.
The forum, slated on July 28 to 29, is considered the largest offshoring and outsourcing summit in the world. Major
outsourcing service providers attend the forum to network and to discuss emerging trends and issues affecting the sector.
Beng Coronel, president of PSIA and Pointwest Technologies, said the group’s participation in the global forum is a
"landmark achievement" because it will be representing the Philippines.
Before the World BPO Forum, the Filipino software trade group will hold a series of US roadshows to showcase locally
developed information technology solutions and software products for the global market.
The PSIA has scheduled roadshows in New York, Chicago, Los Angeles, San Francisco and San Jose that will feature
Philippine software companies, including Exist Global, Morph Labs, Headstrong Philippines, Soluziona, and Pointwest Technologies.
Winston Damarillo, PSIA chairman for international marketing, said the objective behind the US roadshows is to
further improve the image of the country in the international IT and software development scenes.
"With the help of the Department of Trade and Industry (DTI), we hope to solidify the country’s stand as one
of the major players in both of these fields, bringing with us a local team of progressive companies that
will exhibit the industry-leading technologies and services our country now offers," he said in a statement.
Damarillo and Josephine Romero, DTI trade representative in New York, originally conceived the idea of holding
roadshows in the US. The two worked together for over a year to design a project to encourage local
industry players to bring their businesses into the global market.
The US roadshows are expected to kick off on July 17-18, 2008 in Los Angeles, California. Exist Global and
Morph Labs, where Damarillo concurrently serves as executive chairman for both software companies,
have pledged additional logistics support in the California leg of the roadshows, particularly in Los
Angeles, where they hold significant presence.
The roadshows will culminate with the World BPO Forum in Jersey City.
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